Senior primetime news anchor, financial correspondent, producer, and Chief Editor-Auto – Siddharth has worn many hats during his many years at NDTV. He has conceived all the automobile based content for the NDTV network - including the annual Car and Bike Awards, and now heads the Auto Prime band of programming launched in 2014. He is one of the key drivers behind NDTV's digital auto venture – carandbike.com – already the country's 3rd largest auto portal. Siddharth also created India’s biggest auto quiz, which he hosts every year – the Mahindra AQ. Besides all this, Siddharth is the first Asian journalist to be appointed as a Director on the Steering Committee for the prestigious World Car Awards, and has served on that jury since 2010.